OSCE Mission to Montenegro provides Agency for Electronic Media with expert assistance on PR crisis and public speaking

Starting from 6 September 2021 for two-months, Amela Odobašić, Head of Public Affairs at the Communications Regulatory Agency of Bosnia and Herzegovina, will work on further improving of PR crisis skills and public speaking with the Agency for Electronic Media. The activity is part of the OSCE Mission to Montenegro’s support to the Agency, the independent regulatory body for audio-visual media services in Montenegro.  

The OSCE Mission to Montenegro, responding to the Agency’s request to support its communications team, selected Ms. Odobašić, following a competitive process, to assist in developing a communications crisis action plan and provide training courses on public speaking. Development of crisis communication skills will include analysis of several crisis scenarios and role plays. Social media outreach, comments on social media accounts and how to deal with gender stereotypes and interact with public, will also be part of the training courses.

Siv-Katrine Leirtroe, Acting Head of the Mission, said that Agency’s constructive and informative communication with media outlets is key for proper implementation of its oversight function. “This activity will strengthen the trust of the media and the public in this institution. This activity is just one in a series that the Mission is carrying out with the Agency, our long-term partner,” said Leirtroe.

Elvira Ceković, Head of Public Relations and General Affairs at the Agency, emphasized that this activity aimed at improving capacities of the Agency to handle negative publicity and build stronger links with the media and the public.

The Mission will continue to support the Agency in its efforts to strengthen the capacities, enhance the trust and the communication with the media and the public.